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One of the unique benefits of shopping on LuisaViaRoma is is their Private Sale section, where you can find exclusive discounts on designer items

"We want all brides to have the magic moment of trying on a gown in-store and falling in love." Featuring exclusive own-brand styles alongside beloved designers including Hayley Paige, Watters, Nouvelle Amsale, Jenny Yoo, Amy Kuschel, Theia, Tadashi Shoji, and Adrianna Papell, BHLDN's Plus category demonstrates the brand's continued commitment to size inclusivity

"Going into the real world, we would much rather spend money on other things, so we made the wedding affordable, sustainable, and vintage-inspired," she said

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