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Why everyone is asking: What colour is this dress?' Published The "what colour is this dress?" meme is both a strange illustration of the way our brains work, and a classic case of how it is big media organisations - rather than just ordinary people - that often make things go viral

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141.101.104.136 10:47, 27 February 2015 (UTC) This is a common optical illusion (at least I've seen this many times) - most peoples eyes perform a white balance adjustment automatically which affects the perceived colours