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[7] Ben Fischer of the New York Business Journal reported that interest in the first BuzzFeed article about the dress exhibited vertical growth instead of the typical bell curve of a viral phenomenon, leading BuzzFeed to assign two editorial teams to generate additional articles about the dress to drive ad revenue, [23] and, by 1 March, the original BuzzFeed article had received over 37 million views

Slow fashion, not fast trends: Each dress is made in limited quantities with intention and care

Show Me Your Mumu Cyrus Mini Dress Western dress codes are having a major moment for bridal events across the board, from mountain welcome parties to cowgirl-chic bachelorettes

Dress it up with black and white outfit ideas Nothing is as chic for a dressy occasion as a black and white outfit