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Curating The Collection Curating the collection involved not just the years of hard work put in by Jones and Etienne-Robinson, sometimes it was also about a bit of luck

For us to truly understand something, we have to be able to re-create the effect from first principles, if the principles at work are indeed what create the effect

This maxi dress has been cut in a deep red shade of our premium stretch jersey that hugs every curve

Finally, the colour signals are passed to the visual cortex, where the brain tries to work out the colour of the illumination from all the colours available and then calibrates the colours of the objects according to this illumination colour