Brand Management Few Issues in Development Raise

Few Issues in Development Raise As Much Heat As the Impact of Transnational Corporations (Tncs) on the South

Among Them Nelson Mandela and Walter Sisulu

Abraham's Forceful but Restrained Images of Discrimination in the Gold Mines

Katie Muller En Margaret Rossouw

Brand Management Few Issues in Development RaiseThe First of Its Kind in South Africa, Brand Management Constitutes an Invaluable Tool to the Growing Number of Academic Institutions Now Offering This Exciting Subject. Making Use of Both Local and International Examples and Cases, the Subject is Approached From a Holistic, yet Applied Perspective. Written in an Accessible Style, This Book Assists Both Students and Practitioners to Develop the Ability to Manage Brands From the Outset to the Ultimate