Hooked: How to Build Habit-Forming Products by Nir Eyal - Non Fiction - Hardback Series_Throne of Glass Petey the Cat's dragged in

Petey the Cat's dragged in a tiny bit of trouble -- a double in the form of a kitten clone

toothy dinosaur smile This little boy knows exactly what to do

Scientist has developed a STEM project book based on the beloved character

to springs of pine

Hooked: How to Build Habit-Forming Products by Nir Eyal - Non Fiction - Hardback Series_Throne of Glass Petey the Cat's dragged inNir Eyal reveals how successful companies create products people can't put down and how you can too Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model a four step process that, when embedded into products, subtly encourages customer behaviour. Through