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Third Edition
Using His Magic
the Writing Style is Clear and Concise and the Book is Particularly Liked for the Thoroughness With Which the Concepts Are Dealt
Management
Small Business and Entrepreneurship Third EditionThis Exciting New Book Provides the 'Big Picture' on Small Business and Entrepreneurship. Written by Two Recognised Experts, Active Teachers and Researchers at One of the World's Most Respected Business Schools, It Explores Both the Prevalence and Importance of Small and Start Up Businesses. Entrepreneurs and Small Businesses Are Highly Diverse, so the Book Looks to Apply Broad Brush Strokes to Learn From General Patterns Where Possible. It Identifies
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