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Beautifully illustrated by Lee John Phillips
1000-PIECE PUZZLE - The perfect gift for fans of James Joyce
the approach is to use digital and manual tools in a complementary and effective fashion
Do You Look Like Your Cat
Promoting Fashion Format:Paperback Beautifully illustrated by Lee JohnThe marketing and promotion of fashion is entering a fast moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion