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The Iconic Michelin Man promoting the XZX tyre
by graphic design luminary Michel Bouvet
This poster is backed onto linen
he worked as art director of Vogue and Elle and took part in numerous group exhibitions
Correct Posture Chart tennis The Iconic Michelin Man promotingThis is quite possibly the quirkiest poster weve ever had in our collection. A photo montage (a poster technique also popular for a small time in the 1960s) of various male musicians playing their instrument in the correct posture, something important to any classically trained muso and definitely to the marching band concert performance rich culture of the US. A wonderful piece of historyand maybe, having grown up in a musical household, it will tug