The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You Book by Rob Fitzpatrick Picaresque novel The book highlights the innovative

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The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea when Everyone is Lying to You Book by Rob Fitzpatrick Picaresque novel The book highlights the innovativepremium off white cream pages Stitched binding Matte cover local premium copy Language English Dimensions 5. 5 x 8. 26 inches Genre Business, Entrepreneurship, Non fiction. 126 pages summary "The Mom Test" is a practical guide for entrepreneurs and business owners on how to effectively gather valuable insights from potential customers. Rob Fitzpatrick provides a framework for conducting customer interviews that goes beyond the superficial and helps