Soft Color 10B Pastel Beige Blonde maximum hold gel Ethically Sourced Ingredients: Sustainably produced

Ethically Sourced Ingredients: Sustainably produced Shea butter ensures that both your hair and the planet are cared for

non-greasy hold

this masque goes further

and moisturizes all in one rinse-out step

Soft Color 10B Pastel Beige Blonde maximum hold gel Ethically Sourced Ingredients: Sustainably producedGoldwell Soft Color Semi permanent Foam 10B Pastel Beige Blonde Soft Color is a semi permanent color foam formulated with direct dyes which produce intensive, vibrant results. Soft Color can quickly and easily be applied with a variety of application techniques! Who is Soft Color is ideal for? Effectively refreshing color and colored streaks between salon visits. Experimenting with new shades. Blending minimal grey hairs. Features & Benefits