Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) Paperback – by Geoffrey A. Moore Condition:New Item Weight ‏ : ‎

Item Weight ‏ : ‎ 173 g

Disruption dominates innovation theory and practice

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The Prisoner’s Throne

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) Paperback – by Geoffrey A. Moore Condition:New Item Weight ‏ : ‎Publisher : Harper Business; 3rd edition Language : English Paperback : 288 pages ISBN 10 : 0062292986 ISBN 13 : 978 0062292988 Reading age : 12 years and up Item Weight : 217 g Dimensions : 13. 49 x 1. 65 x 20. 32 cm Country of Origin : USA The bible for bringing cutting edge products to larger marketsnow revised and updated with new insights into the realities of high tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the