American Crew Beard Balm 60g Eyeliners which means reapplication is part

which means reapplication is part of the deal

The formula contains panthenol and citric acid to lock in moisture without the creeping flatness you get from heavier stuff

one scent: a 500ml shower gel that lathers clean

Two or three sprays from the wrist hold through the day without needing to reapply

American Crew Beard Balm 60g Eyeliners which means reapplication is partA firm balm that shapes beard hair without the crunch of wax. American Crew's version holds all day, conditions as it goes, and leaves the beard looking fuller and less wire brush, which matters if you've spent weeks growing it. Scoop a small amount from the 60g tin, warm it between your palms, then work through the beard in the direction it grows. Good for beards that need steering but hate looking styled.