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Designed with a minimal aesthetic
Zip Coin Closure at Back
Do You Read Me
featuring the workwear label’s signature alongside the famous lion motif
Unlicensed: Bootlegging as Creative Practice Puma Community Styles Designed with a minimal aestheticOver the last few decades the term bootlegginga practice once relegated to smugglers and copyright infringershas become understood as a creative act. Debates about homage, appropriation, and theft that are common in the art world, are now being held in the spheres of corporate branding, social media, and the creative industry as a whole. Today, bootlegging has become fetishized as an aesthetic in and of itself, influencing everything from underground
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